Our Story

Badger Sports Park is a family owned entertainment center located on Appleton’s Northeast side. We were founded in 1993 and operated in the town of Buchanan / Darboy until 2006 when we moved adjacent to the Badger USA sports complex. We now cover 5.5 acres offering outdoor attractions including a Nascar Go Kart Track, 18 Hole Wisconsin Themed Championship Mini Golf Course, and 8 Stall Batting Cages. We also offer a 23,000 indoor entertainment complex with a large arcade, 2 story world class laser tag, inflatables, 4 mini bowling alleys and most importantly a 1st class group of team members here to serve you! Our organization’s mission and goals are stated below!

  • MISSION – At Badger Sports Park, we want to offer you, our guest, a safe, clean and 1st class entertainment experience at a value that keeps you coming back. We want to keep you as a regular guest and would like you to happily recommend us to your family, friends, and business associates. Simply stated, we believe in life that “Fun Motivates” people. Come and check us out!
  • COMMUNITY – We want to maintain a presence in the community where we actively give back whenever possible.
  • RELATIONSHIPS / CULTURE – We are also continuously striving to become a true servant leadership organization where we value our relationships with our team members, guests, and vendors at the very highest level and lead by example and not words. This relationship development is fostered in part by our friends at Festival Foods who directed us to the teachings of Jim Hunter. He has written two books that deal with leadership. The Servant, subtitled A Simple Story About the True Essence of Leadership and The World’s Most Powerful Leadership Principle: How to Become a Servant Leader. We would recommend that anyone who wants to be a better leader at work, at home, or in the community read these books. This focus on culture development and leadership has made all of us more accountable to each other in our relationships and much stronger as an organization.